|
|
eTS Case Studies |
| |
|
|
| |
Case Study - 1
Clients : Castle & King India Inc., New Delhi (India)
Website : www.indianluxurytours.net
Business Type: Travel & Tourism
Overview: C&K is the premiere luxury travel company, combining comfort and genuineness in the India’s greatest destinations. Being a result-oriented organization, Castle and King its experience and expertise with a style of business that is in tune with the times. C&K is a unique blend of smooth, prompt and personalized service, devoted to customer concern and satisfaction.
Objectives :
- To put the site www.indianluxurytours.net on top search engine results with strong internet marketing campaign.
- To maximize enquires and sales revenues by drawing good traffic of potential from all over the world to the website with top keywords.
Challenges : When the site comes to us, it was a poor site with few pages and less content & information. Also the site had a few inbound links and link popularity was very poor. That’s why the site was not drawing potential customers and generating enquiries. One another big problem with this site was it was poorly designed with not appealing images. Also the site was not search engine friendly. So, launching an internet marketing campaign for the site www.indianluxurytours.net was a big challenge for us.
Strategy : We took challenges for improving reputation and performance of the site. First of all we redesigned the site accordingly parameters of various search engines. We added more pages and with relevant content according to LSI concept. Keeping the nature of business we analyze the websites of competitors. We focused our resources on market research and potential keyword research. Now we launched strong Internet Marketing Campaign using various technologies like Search Engine Optimization, Social Media Optimization, Viral Marketing, Link Building Campaign, Only Syndication, Submission to Paid & Free Directories, Submission to Regional & Foreign Directories, Content Optimization, etc.
Results : And finally we got the lucrative results. Now the site was among top rankings on various search engines. See the results.
Google |
| Keywords / Key Phrases |
Search Engine Page |
Search Engine Position |
| India Tours |
1 |
1 |
| India Luxury Tours |
1 |
1 |
| Goa Tours |
1 |
4 |
| Golden Triangle Tours |
1 |
3 |
| Tours to India |
1 |
3 |
| North India Tours |
1 |
3 |
| India Tour Packages |
1 |
8 |
| Wildlife Weekend Tours |
1 |
3 |
| Buddhist Tours |
1 |
5 |
| Best India Tours |
1 |
3 |
| National Parks in India |
1 |
8 |
| India Tours Package |
1 |
7 |
| Incredible Rajasthan Tours |
1 |
2 |
| Incredible India Tours |
1 |
6 |
Yahoo |
| Keywords / Key Phrases |
Search Engine Page |
Search Engine Position |
| Luxury Tours to India |
1 |
1 |
| India Tours |
1 |
3 |
| India Luxury Tours |
1 |
1 |
| Wildlife Weekend Tours |
1 |
5 |
| Goa Tours and Travel |
1 |
9 |
| Luxury India Tours |
1 |
1 |
| Indian Tour (s) |
1 |
3 |
| Goa Package Tours |
1 |
1 |
| Goa Tours |
1 |
3 |
| Tours to India |
1 |
6 |
| Best India Tours |
1 |
4 |
| Incredible India Tours |
1 |
3 |
| India Tours Packages |
1 |
2 |
| Golden Triangle Tours |
1 |
9 |
| Kerala Tours and Travel |
1 |
7 |
|
|
| |
|
|
|
|
