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eTS Case Studies |
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Case Study - 2
Clients : Bhagyoday Fashions, Jaipur, Rajasthan (India)
Website : www.jaipuribandhej.com
Business Type: Sales and Export
Overview : Bhagyoday Fashions is deals in selling and export of Indian Traditional Sarees, Indian Wedding Sarees, Bridal Sarees, Indian Bandhej Sarees, Designer Skirts, Designer Lehanga Chunni, Jaipuri Bandhej Sarees, Lehanga Choli, Designer Salwar Suit, Tops, Belts, Child Wears, Party Wears and other dress materials.
Objectives :
- To put the site www.jaipuribandhej.com on the good search engine placement.
- To maximize enquiries and sales by maximizing the amount of available web traffic for top keywords.
Challenges : Initially the site www.jaipurinbandhej.com was a website with few pages. So, it was very difficult to market the site with many keywords. Also the site had no good inbound links. And the most important was content on the site was small. And it is universal that good content and link popularity are very important factors in an effective search engine optimization of a website.
Strategy : We accepted the challenges. We redesigned the entire site friendly to Search Engines. We put search engine friendly & relevant contents on the site. Keeping the nature of business in the mind, we analyze the related industry and competitors’ websites. We planned and launched strong SEO campaign including link popularity, online syndication, submissions to paid search engines, submissions to local & global search engines, content optimization, keyword density optimization, title & Meta tag optimization, etc.
Result : And finally we got the success. The result was lucrative. See the results.
Google |
| Keywords / Key Phrases |
Search Engine Page |
Search Engine Position |
| Jaipuri Designer Sarees |
1 |
1 |
| Wedding Sarees |
1 |
5 |
| Party and Wedding Sarees |
1 |
5 |
| Indian Jaipuri Saree |
1 |
5 |
| Hand Embroidered Belt |
1 |
6 |
| Traditional Saree |
1 |
6 |
| Designer Bridal Sarees |
1 |
9 |
| Designer Saree |
1 |
9 |
| Cheap Wedding Saree |
1 |
9 |
| Indian Wedding Sarees |
1 |
10 |
Yahoo |
| Keywords / Key Phrases |
Search Engine Page |
Search Engine Position |
| Jaipuri Designer Sarees |
1 |
1 |
| Indian Jaipuri Saree |
1 |
2 |
| Party and Wedding Sarees |
1 |
2 |
| Designer Bridal Sarees |
1 |
2 |
| Hand Embroidered Belt |
1 |
3 |
| Indian Wedding Sarees |
1 |
10 |
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