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eTS Case Studies |
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Case Study - 3
Clients : Travel Line India Tours, Delhi (India)
Website : www.manalitourpackage.org
Business Type: Travel and Tourism.
Overview : The website offers value for money packages fro tours to Manali, Shimla, Dalhousie, Dharamshala, Kullu, etc. It offers honeymoon packages for newly wed couples. It offers personalized holidays packages and honeymoon packages with dedicated air-conditioned cars for sightseeing and comfortable cozy accommodations in picturesque hill towns like Manali, Shimla, Dalhousie, Kullu, Dharamshala, Kasauli, etc.
Objectives :
- To put the website on top search engine rankings on various search engines like google, yahoo and bing, with top keywords
- Getting good traffic to the website and generating new potential customers
- To maximize enquires and leads with strong internet marketing campaign
Challenges : Initially the site was not so good to get good traffic. It was unable to grab the attention of searchers. The site has a few pages with less content. The content on was not good. The site had a few inbound links and link popularity was nil. The site also had the lack of appropriate keywords and errors in title tags and Meta tags. There were many other errors on the site. In general the site initially was not search engine friendly. That’s why it was not drawing potential customers. It was a very difficult job for us to handle such kind of site promotion.
Strategy : First of all we re-designed the site and added more pages with relevant content. We optimized content with LSI concept. We wrote right title tags and Meta tags with appropriate keywords after analysis of related markets and competitors’ sites. Then we launched strong internet marketing campaign for the site using various web technologies like search engine marketing, content optimization, content optimization, Meta tag optimization, social network marketing, online syndication, article submission, viral marketing, link building & popularity campaign and many other ethical processes. And finally we got lucrative results.
Results : Our ethical SEO strategy gives us lucrative results. Now the site was among top rankings on various search engines. See the results.
Google |
| Keywords / Key Phrases |
Search Engine Page |
Search Engine Position |
| Tours for Manali |
1 |
1 |
| Manali Tour Package |
1 |
3 |
| Kullu Manali Tour Package |
1 |
3 |
| Tours to Manali |
1 |
3 |
| Tour of Manali |
1 |
3 |
| Shimla Manali Tour |
1 |
4 |
| Tour to Manali |
1 |
4 |
| Manali Tour |
1 |
5 |
| Manali Tours |
1 |
5 |
| Shimla Manali Tour Package |
1 |
5 |
| Tour Package Manali |
1 |
6 |
| Shimla Tours |
1 |
6 |
| Kullu Manali Tour |
1 |
6 |
| Kulu Manali Tours |
1 |
6 |
| Kullu Manali Tours |
1 |
7 |
| Shimla Package |
1 |
8 |
| Manali Tour Packages |
1 |
9 |
| Shimla Manali |
1 |
9 |
| Shimla Tour Package |
1 |
9 |
| Manali Package |
1 |
10 |
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