Search Engine Optimization Services

Search Engine Optimization(SEO) Process
Major Steps for top Ranking....

Feasibility Study of SEO
Competitor’s Analysis
Keywords Analysis
Development, Designing and Content Analysis
On Page Optimization
Off Page Optimization
See for Hosting and any Technical Reason
Creation of rank reports, monitoring

Brief Description
1. Feasibility Study of SEO

Understanding your specific business requirements to help us focus on the real key areas of your website so as to guide your seo campaign in the right direction.
Analysing the entire website structure, it's navigation and the content requirements for proper analysis its present condition.
Analyzing the Current scenario (rankings in major search engines like google,yahoo and bing).

2. Competitior’s Analysis

We execute a competitive analysis procedure to understand the competition so that we get to know:
How much competition we have to face and how much time it will take to get the results.

3. Keyword Analysis

Success of the Search Engine Marketing depends on the right keyword selection. It will be done by the mutual consent. Right keywords will get more and actual traffic which leads to the more conversions.

4. Development, Designing and Content Analysis

Development : Remove Junk Codes from all the pages. Use Separate CSS and JS file. -Code should be neat and Clean
Designing : Design plays a major role for site navigation as well User Experience also. Pages should be lightweight and every page should be reachable from at least one static text link.
· Instead of flash use animated .gif images. Because users don’t want to wait for a minute.
· Efficient tree like structure.
· Remove frames from all the pages.
Content :
· Content is the King for any website.
· Create a useful, information rich site and pages that clearly and accurately describe your content.
· Content view is breakable and products should be highlighted.
· Keyword frequency and density in the content.
· Content should be unique (Google check for duplicate contents).

5. On page optimization:

WBusiness analysis
Keyword analysis
Content analysis
Competition analysis
Page Size analysis
Robots Writing
Keyword frequency, weight, prominence and proximity
Meta tag
Title tag
Alt Tags
Include articles
Use of Keywords in URL
Stemming & Plurality Evaluation

Brief Description

Business analysis : Before working on project, complete analysis of Business about products and business nature.
Keyword analysis : It should be proper and accurate.
Content analysis : Content should be informative.
Competition analysis : Check for keyword competitiveness.
Page Size analysis : Pages should be less than 110KB.
Robots writing : robots.txt is a standard document that can tell Googlebot not to download some or all information from your web server. It should be according to Robot Exclusion Standard.
Keyword frequency, weight, prominence and proximity : Keyword frequency should be 3-7 %( It varies upon search engines). Keyword weight, prominence and proximity (i.e. how two words close to each other) should be proper.
Meta tags : So many search engines use Meta tags in ranking pages.
Title tag :
» According to keyword frequency and density.
» Keyword proximity.
» Keyword prominence
» Popularity of keyword
» Keyword phrase order
» Analyze competition
Alt tags : it should be descriptive and accurate.

Include Articles : Article plays an important role to make site more resourceful for the users as well as Search Engines.

Keyword in URL - First word is best, second is second best.

Stemming & Plurality Evaluation : Terms used on a page or in a query may be considered the same or only related by search engines. If a term is stemmed to its root form (i.e. financing & finance to finance) it could be that anchor text, queries, etc. contains that term would be equivalent & interchangeable.

6. Off page Optimization

Quality Link Building and Exchange
Major Directories Submission
Article submission
Press Release submission
RSS feed submission
Add Google XML Sitemap
Check for any broken links
Global Popularity of the Site
Popularity of Site in topical community
Semantic Relationship of Linking Page
Submission on Google base

7. See for Hosting and any Technical Reasons:

Remove Junk files from the Server (which is not in use).
Server uptime

8. Creation of rank reports and monitoring

We dedicately send fortnightly reports on the present status of Search Engine rankings to you via E-mail
We monitor the optimization level of your website at all times during the duration of contract. So as to make/suggest changes according to latest requirements/regulations which may arise due to changes in algorithms (if any) of major search engines.

If you interested then please write us at dipesh@etradeservices.com