What is PPC?
“Discover the power of PPC advertising or paid search marketing and grow online. Enhance your brand visibility and maximize return on investment quickly as compared to organic SEO.”
PPC stands for pay-per-click. It is also called cost-per-click (CPC). Some people also term it is paid search advertising or paid search marketing. It is one of the most powerful and dynamic internet / search marketing models. It is used to lure direct traffic to websites, in which advertisers pay the publishers when the advertisement is clicked. You will only pay when a visitor actually clicks on your advertisement. It ensures that your ads will appear on search pages whenever someone searches for the keywords relevant to you product or services you offer on your website.
Purpose of PPC Management
It is one of the most popular and cost-effective ways for lead generation in the world. The main objective of PPC management is to maximize return on investment (ROI) by directing potential customers to the webpage (landing page) of your website where sales could be made. If it is managed properly by experts then it can be one of the most profitable ways of driving targeted traffics to your website quickly as compared to organic search engine optimization and marketing.
There are two most popular PPC engines which are used by advertisers or search marketers. They are:
- Google AdWords
- Bing Ads (Yahoo Bing Network)
Setting up PPC Campaigns
Setting up PPC campaigns in most profitable way is not a fun chore. It requires smart strategy, flawless execution and correct management. It requires market research, keyword analysis, competitor analysis and knowledge of search industry. It requires use of different set of targeted keywords and different advertisement copies. Hence, it must be managed and executed by experts only. The experts at eTrade Services can significantly help you setting up effective PPC campaigns for lead generation and making sales.
PPC Management Services by eTrade Services
We at eTrade Services ensure for effective PPC campaigns so that you can indeed reap the benefits. Our purpose is to setting up truly effective campaign after analyzing your business module so that we can enhance sales and maximize your returns on investments (ROI).
We launch PPC campaigns with right strategies
Before launch the PPC campaign for your business we do thorough analysis of your business and your competitors too. We do keyword analysis to determine effective, relevant keywords and negative keywords too. After doing thorough analysis of your website, business and keywords; we provide you bidding advice so by our PPC management. We use proper keyword categorization, matching option and ad group development. We target the right audience from the right places. We strategically target different set of relevant keywords to drive the right audience of right ages from right places; and also keep in mind to avoid the fraud clicks. We keep our eyes on the campaign, bids and keywords in order to optimize all levels of the campaign from keywords to the landing page. Landing page optimization is a must for effective pay per click management.
We benefit, help you maximize ROI
If you give us an opportunity to run your PPC campaign then you can reap several benefits.
- Show results very quickly, unlike organic search
- Grow your customer base
- Brand reputation and awareness
- Increase local visibility
- Generate leads at low costs
- Pay only for targeted success
- Real time monitoring
- Maximize ROI
As a full service PPC Management Company in India we ensure for delivering the best solutions for awesome results; and promoting the long-term partnerships with you.
For 2006 we have helped many clients achieve success in online businesses. So if you too want to reap the benefits of effective PPC campaign then it is the right time to get in touch.