Social Media Optimization

Social Media Marketing Solution for Businesses and Enterprises

The importance of social media and networking websites cannot be ignored in digital marketing. In fact, social media marketing is the most important component of every digital marketing campaign. Almost 99% of the internet audiences use at least one social networking website. That’s why marketers have taken it an opportunity and using social media marketing (SMM) as a perfect channel for internet or digital marketing campaign. SMM can be beneficial for both B2C and B2B businesses with extraordinary results.

Social Media Optimization (SMO) vs. Social Media Marketing (SMM)

People always confused with both terms SMO and SMM. Many of think they are same but some also think they are different. And yes, there are some differences between SMO and SMM which you must know before you use social networking websites to promote your businesses online and create buzz in online community about your products and services.

Social medial optimization (SMO) is the process of website site optimization for users of social networking sites and online communities. It generally includes on-page optimization such as creating the compelling content, improving the website design and placing social sharing buttons on the pages so that your website content can become more compelling to social media users. In brief, SMO is the process of preparing a website / content for social media marketing (SMM).

Social media marketing (SMM) on the other hand involves around off-page activities such as involving in online communities, forums, making video viral, posting engaging content on social media sites, sharing your website contents, and more. It goes a step further of SMO and involves around promoting / marketing the B2B and B2C content through online communities and social networking websites. You can also say it a form of content marketing. Bookmarking, forum activities and networking also fall under SMM.

Facebook, Twitter, Linkedin, Tumblr, Pinterest, Youtube, Google Plus+, Line, LiveJournal, Vine, Instagram, Xing, Flicker, Friendster, Mixx, Netlog, Newsvine, Reddit, StumbleUpon, HubPages, WordPress, etc are popular social media sites for content marketing and social media marketing activities. It is advisable that you should choose the right social media sites for content marketing efforts to reap the benefits of time you made in social media activities.

Benefits of SMO / SMM

There are lots of benefits of SMM. You cannot ignore social benefits in online businesses whether it is B2B or B2C.

  • Create buzz in online communities
  • Target audience more effectively
  • Improved audience insights
  • Increased brand reputation
  • Legitimizes your brand
  • Higher conversion rates
  • Potential lead generation
  • Real time customer satisfaction
  • Cost savings
  • Enhances SEO rankings

SMO / SMM Services by eTrade Services

We at eTrade Services help you maximize return on investment (ROI) through SMO and SMM activities. Our experts have deep standing of social power; plan and execute right strategies as per your business needs. What we can? Let’s know them.

  • Refine existing or create new website to make it social media friendly
  • Create compelling content which can be easily shared by social users
  • Selection of right social networking and media sites (SMM channels)
  • Create business pages or profiles on social media sites
  • Blog creation, posting and sharing
  • Facebook Ads Campaign
  • Target right audience on social media sites
  • And much more…

As a full service digital marketing agency we ensure for delivering the best solutions for awesome results; and promoting the long-term partnerships with you.

For 2006 we have helped many clients achieve success in online businesses. So if you too want to realize your digital potential and social power then it is the right time to get in touch.

Our Client: 24×7 Facility Management Services Pvt. Ltd.
Services Offered: Social Media Optimization and Marketing